IDS
Building awareness and increasing salesIDS Imaging Development Systems GmbH aims to expand its technology and innovation leadership with the AI-based camera system IDS NXT. A newly developed marketing strategy has positioned the system in the target group and established a sustainable sales pipeline.
AREA
IDS AI technology
CATEGORY
Sales increase
SUCCESS
Awareness & building a sales pipeline
Task and objective
IDS commissioned ALEX & GROSS to develop an experience-oriented marketing strategy to establish the new system in the DACH region. Exciting content and a new website were created for this purpose, inviting visitors to discover them.
Strategy
ALEX & GROSS developed an experience-oriented strategy in which digital measures and inside sales are closely interlinked.
Content concept
The first step involved structuring and defining the website content and creating content assets and moving images. These were specially tailored to the target group to be addressed.
Website
The ALEX & GROSS team developed the design of the campaign website in line with the IDS corporate design and was responsible for the technical implementation.
Online advertising
To generate awareness, the focus was on advertising the numerous areas of application. A special offer was used to motivate people to buy.
E-mail automation
Automated email workflows are set up as a supporting digital measure to further develop the generated leads across the stages of the customer journey.
Lead qualification
Experienced inside sales managers from ALEX & GROSS approached potential customers and generated web leads by telephone. This direct contact was used to arrange personal consultation appointments and generate sales.
Contact request
Telephone
Telephone: +49 621 3999 2331
Mobile: +49 175 586 9735
Address
ALEX & GROSS GmbH
Andreas Mohren
Chief Growth Officer
O3 2-8
68161 Mannheim
Germany
andreas.mohren@alex-gross.com
