KROHNE
New customer acquisition and existing customer careKROHNE GmbH is well established on the market in the field of flow measurement technology. The area of pressure measurement technology is to be expanded and the target group made aware of it.
AREA
Krohne pressure measurement technology
KATEGORY
Sales increase
SUCCESS
Awareness & building a sales pipeline
Task and objective
KROHNE wants to be recognised in the market as a full-service provider for process measurement technology. Digital marketing measures and trained inside sales employees are used to establish this perception in the target market.
Strategy
ALEX & GROSS developed a creative and sales-orientated concept to raise awareness of KROHNE in the target sectors.
Content concept
With the impressive claim “KROHNE pressure measurement technology – for the subtle difference”, appealing campaign visuals and an informative marketing portal were created.
Online advertising
Social media advertising is used to significantly increase awareness of the KROHNE printing division. Lead generation is based on the promotion of detailed content assets and exclusive webinars.
E-mail automation
Automated email workflows are set up as a supporting digital measure to further develop the generated leads across the stages of the customer journey.
Leadqualification
Experienced inside sales managers from ALEX & GROSS contact existing customers and the generated web leads by telephone. This personal approach is used to qualify interested parties for SQLs and forward them to KROHNE Sales for further processing.
Contact request
Telephone
Telephone: +49 621 3999 2331
Mobile: +49 175 586 9735
Address
ALEX & GROSS GmbH
Andreas Mohren
Chief Growth Officer
O3 2-8
68161 Mannheim
Germany
andreas.mohren@alex-gross.com
