E.ON
Hybrid marketing of E.ON HighspeedWe have been the lead agency alongside E.ON Highspeed for the marketing of fibre optic connections and service contracts since 2014. Since then, we have successfully increased sales for the E.ON Highspeed product range.
AREA
E.ON Highspeed
KATEGORY
Marketing fibre optic product portfolio
SUCCESS
Steady expansion of cooperation since 2014
Task and objective
ALEX & GROSS developed a strategy for digital and telephone marketing and implemented it with measurable results. The selected measures were continuously optimised and further developed over many years of collaboration with the client.
Strategy
ALEX & GROSS developed a strategy for the digital marketing of fibre optic connections and fibre optic internet tariffs. This strategy is regularly adapted to current market conditions and continuously optimised based on the lessons learned from the project.
Content creation
Based on a detailed content and target group analysis, ALEX & GROSS creates target group-specific content for the website and other channels.
Online advertising
Relevant content is advertised within the target group via various channels, such as Facebook and Google. The focus here is on guiding the user to the availability check and then to the conclusion of the purchase.
Connection to sales partners
In addition to the E.ON Highspeed website, another digital portal for order entry was developed to provide sales partners with a dedicated platform for online and offline processes.
Contact request
Telephone
Telephone: +49 621 3999 2331
Mobile: +49 175 586 9735
Address
ALEX & GROSS GmbH
Andreas Mohren
Chief Growth Officer
O3 2-8
68161 Mannheim
Germany
andreas.mohren@alex-gross.com
