In 2019, ABB Robotics commissioned ALEX & GROSS to develop and implement a campaign to generate Sales Qualified Leads (SQL) for ABB robot solutions. The target group is medium-sized production companies in the German market. Due to the excellent results, ABB Robotics has continuously extended its cooperation with ALEX & GROSS since the start of the project in December 2019.

We developed a campaign strategy for our client Canon to generate Sales Qualified Leads (SQL) in the industry sector. The target group are production and logistics companies in Germany, Austria and Switzerland. Thanks to years of successful collaboration, we were able to build up a sustainable sales pipeline in the industry sector.

A team of 40 employees was set up at 4 locations to ensure that the sales pipeline was continuously filled. The objective was to generate highly qualified sales leads in 9 markets and 18 languages and hand them over to the SAP sales team.

ALEX & GROSS has been the lead agency alongside E.ON Highspeed for the marketing of fibre optic connections and service contracts since 2014. In the many years of cooperation with the customer, the selected measures have been continuously optimised and further developed. This has resulted in a continuous increase in sales for the E.ON Highspeed product range.

Continuous support of existing customers from the B2B segment by a team of over 30 Tele Account Managers. The goal: the further development of customers across the entire Telefónica portfolio.

ALEX & GROSS has developed a strategy to position KROHNE in the market as a full-service provider for process measurement technology. This perception is successfully established in the target market through digital marketing measures and trained inside sales employees.

IDS Imaging Development Systems GmbH aims to expand its technology and innovation leadership with the AI-based camera system IDS NXT. A newly developed marketing strategy has positioned the system in the target group and established a sustainable sales pipeline.