CANON Industry
B2B communication in the industry sectorThrough years of successful co-operation with Canon, ALEX & GROSS has succeeded in building up a sustainable sales pipeline in the industry sector.
AREA
CANON industry and education
KATEGORY
AWARENESS, LEADGENERATION & -QUALIFICATION
SUCCESS
BUILDING A SUSTAINABLE SALES PIPELINE
Task and objective
Canon commissioned ALEX & GROSS to develop and implement a campaign to generate Sales Qualified Leads (SQL) in the industry sector. The target group is production and logistics companies in Germany, Austria and Switzerland.
Strategy
ALEX & GROSS developed a strategy for the digital market approach. This involved a combination of digital measures and inside sales.
Content concept
The first step was to structure and define the website content. This was tailored specifically to the target group to be addressed.
Online advertising
Relevant content is promoted within the target group via various channels, such as Facebook, LinkedIn and Google. The focus here is on lead generation.
E-MAIL-AUTOMATION
Automated email workflows are set up as a supporting digital measure to further develop the generated leads across the stages of the customer journey.
LEAD QUALIFICATION
Experienced inside sales managers from ALEX & GROSS follow up the generated web leads by telephone. This personalised approach is used to develop the leads into sales qualified leads, which are then passed on to the customer.
Contact request
Telephone
Telephone: +49 621 3999 2331
Mobile: +49 175 586 9735
Address
ALEX & GROSS GmbH
Andreas Mohren
Chief Growth Officer
O3 2-8
68161 Mannheim
Germany
andreas.mohren@alex-gross.com
