ABB ROBOTICS
Lead generation for ABB robot solutionDue to the excellent results, ABB Robotics has continuously extended its collaboration with ALEX & GROSS since the start of the project in December 2019.
AREA
ABB ROBOTICS (ABB AUTOMATION GMBH)
KATEGORY
AWARENESS, LEADGENERATION & -QUALIFICATION
SUCCESS
BUILDING A SUSTAINABLE SALES PIPELINE
Task and objective
In 2019, ABB Robotics commissioned ALEX & GROSS to develop and implement a campaign to generate Sales Qualified Leads (SQL) for ABB robot solutions. The target group is medium-sized production companies in the German market.
Strategy
ALEX & GROSS developed a strategy for the digital market approach. This involved a combination of digital measures and inside sales.
Content concept
The first step was to structure and define the website content. This was tailored specifically to the target group to be addressed.
Online advertising
Relevant content is promoted within the target group via various channels, such as Facebook and Google. The focus here is on lead generation.
E-MAIL-AUTOMATION
Automated email workflows are set up as a supporting digital measure to further develop the generated leads across the stages of the customer journey.
LEADQUALIFICATION
Experienced inside sales managers from ALEX & GROSS follow up the generated web leads by telephone. This personalised approach is used to develop the leads into sales qualified leads, which are then passed on to the customer.
Contact request
Telephone
Telephone: +49 621 3999 2331
Mobile: +49 175 586 9735
Address
ALEX & GROSS GmbH
Andreas Mohren
Chief Growth Officer
O3 2-8
68161 Mannheim
Germany
andreas.mohren@alex-gross.com
